The trust mark for AI transparency
AI Clear scores how openly companies use AI. Get evaluated across five pillars, earn your certification, and put a badge on your site that means something.
AI Clear
CERTIFIED
THE PROBLEM
Using AI is inevitable.
Keeping customer trust is not.
As AI adoption accelerates, consumer trust is eroding faster than companies can deploy. The data tells a stark story.
Consumer Preference for AI-Generated Content
Consumer preference collapsed by 57% in just three years.
9×
increase in usage of “AI slop”
Named 2025 Word of the Year by Merriam-Webster to describe low-quality AI content flooding the internet.
2.3×
more revenue from human-AI hybrid teams
Fully automated “AI SDR” pipelines are destroying domain reputations as spam complaints rise.
Brands Learning the Hard Way
Coca-ColaAI-generated holiday ad called “soulless” — massive consumer backlash
McDonald’sPulled AI holiday ad within days of launch after widespread criticism
Willy’s ChocolateAI-generated marketing led to police intervention and forced refunds in Glasgow
The “Anti-AI” Premium
UGGDoveCrocsAerieEquinox
Leading brands are actively marketing against AI, emphasizing human craftsmanship to signal authenticity and luxury.
B2B “AI Washing” Rejection
2–10×
price markups being rejected
Enterprise procurement teams are pushing back against vendors charging inflated prices for superficial AI features.
The companies that win will be the ones that can prove they use AI responsibly.
METHODOLOGY
Five pillars. One score.
Every company is evaluated across five dimensions. The composite determines your letter grade and certification eligibility.
PILLAR 01
AI Disclosure
Does the company openly communicate how and where it uses AI?
Published AI usage policyContent labeling practicesTerms of service AI clauses
PILLAR 02
Data Practices
How does the company collect, use, and protect customer data in AI systems?
Consent mechanismsData retention policiesThird-party sharing disclosure
PILLAR 03
Human Oversight
What processes ensure AI outputs are reviewed before reaching customers?
Editorial review workflowsApproval chains documentedEscalation procedures
PILLAR 04
Personalization Ethics
How transparent is the brand about targeting, profiling, and algorithmic personalization?
Targeting method disclosureOpt-out availabilityAlgorithmic transparency
PILLAR 05
AI Security Practices
What security protects AI-powered code and infrastructure?
Model provider disclosureData flow documentationPrompt injection mitigations
For software companies, SaaS platforms, and AI-first startups
HOW IT WORKS
From application to certified in 35 days
The certification process is thorough but fast. Startups can certify in as few as 10 days.
1
Apply
Create your account and get your customized assessment
Day 0
2
Self-Assess
Complete the questionnaire and upload your evidence
Days 1–7
3
Audit
Our analysts verify everything from the outside in
Days 8–12
4
Report
Receive your scorecard, gap analysis, and roadmap
Days 13–15
5
Certify
Implement improvements and earn your badge
Days 16–35
PRICING
Certification tiers
Every company gets a free public score. Certification unlocks the badge, detailed reporting, and remediation support.
TIER 1
Audit
One-time evaluation with a detailed scorecard and improvement roadmap.
$5,000
One-time assessment
Full five-pillar evaluationDetailed scorecard with benchmarksImprovement roadmapBadge rights if B grade or higher
Get startedTIER 2
Continuous
Ongoing monitoring with quarterly re-certification and real-time alerts.
$2,000
Per month, billed annually
Everything in AuditQuarterly re-certificationReal-time score monitoringAlerts on practice changesPriority in public rankings
Apply nowTIER 3
Enterprise
Portfolio-level access for investors, PE firms, and multi-brand organizations.
Custom
Annual contract
Bulk brand scoring (50+)API access for due diligencePortfolio dashboardsCustom reportingDedicated account team
Contact salesShare your score publicly and get 20% off your next audit.
WHY CERTIFY
The business case for AI Clear
Certification isn’t just a badge—it’s a competitive advantage that pays for itself.
BenefitFinancial Impact
Sales VelocityCompanies with AI governance certification close enterprise deals 40% faster because they bypass lengthy AI ethics questionnaires.
Deal SizeMost Fortune 500 companies cannot legally procure an AI vendor without proof of responsible practices; certification literally unlocks the "big ticket" market.
Insurance SavingsAI liability premiums are often 15–25% lower for companies that can demonstrate audited governance frameworks.
Incident MitigationOrganizations with formal AI oversight report up to 52% lower remediation costs when a model-related incident occurs.
WHY NOW
The regulatory clock is ticking
AI regulation is accelerating across the US and EU. There is no single federal standard. Companies must navigate them all.
EU AI Act
Full enforcement August 2026
Mandatory transparency for AI-generated content, risk classification, and human oversight requirements.
Up to 35M euros or 7% of global annual turnover
Colorado AI Act
Effective June 2026
Algorithmic discrimination prevention, consumer rights to explanation, mandatory disclosure of AI use in decisions.
Up to $20,000 per violation, per consumer
California ADMT
January 2027
Pre-use notices for automated decisions, opt-out rights, and access rights for personal data processing.
Enforcement via California Privacy Protection Agency
Texas TRAIGA
Active now
Bans AI systems that discriminate against protected classes or produce unlawful deepfakes.
Up to $200,000 per violation
1,561 AI bills across 45 states. One certification.
The first report drops Q2 2026
500 companies will be scored and ranked publicly. Get certified before the rankings go live, or get scored without your input.