METHODOLOGY

Five domains. 26 criteria.
One published rubric.

Every criterion, every maturity level, every weighting decision is public. Nothing is proprietary. Companies and researchers can replicate any score.

Explore the rubric
0Point scale
0Domains (20 pts each)
0Criteria
0Maturity levels

Key rules

Four non-negotiable principles that guarantee every score is independent, verifiable, and reproducible.

External verification only

If a member of the public cannot find it, the company does not get the points.

Minimum domain rule

No domain may score below 10/20 to receive a grade above C, regardless of total points.

Evidence required

Every score must include a verifying URL or note. Unsupported scores are invalid.

One rubric for all

The same framework applies whether you are a healthtech startup or a beauty brand.

Grade scale

Scores map to letter grades. Only A and B grades are eligible for AI Clear certification.

A
B
C
D
F
90–100ALeader. Eligible for AI Clear Certified.Yes
80–89BCertifiable. Strong with minor gaps.Yes
70–79CAverage. Material gaps.No
60–69DBelow average. Significant transparency failures.No
Below 60FFailing. Opaque or actively misleading.No

Scoring domains

Each domain contributes exactly 20 points. Click any domain to explore its criteria and verification methods.

How scoring works

1

Public footprint scan

We crawl every public-facing page: website, trust center, privacy policy, terms of service, help center, and press releases.

2

26-criterion audit

Each criterion is scored on a 0–3, 0–4, or 0–5 maturity scale depending on the domain. Every score requires a source URL.

3

Domain aggregation

Criteria scores roll up to domain totals. The minimum domain rule is applied: no grade above C if any domain falls below 10/20.

4

Grade assignment

The total score (0–100) maps to a letter grade. The company receives a detailed scorecard with evidence links for every criterion.

External resources

Want to see how your company scores against this rubric?

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